How custom boxes help branding?
Many business owners underestimate the importance of custom boxes. The truth is that in this world of overcrowded brands, custom packaging boxes can undoubtedly help you with your branding effort.
We will share with you not just 1 but 6 different ways in which custom boxes can help you with branding.
The most obvious answer to the question, how custom boxes help branding? Is by helping you stand out.
Imagine that you received two parcels at the same time. One is a plain box, whereas another is a custom box consisting of branding and a few words about the seller.
Which one will attract your attention more?
In all likelihood, it would be the box of the seller story and more details about the seller. It is one of the reasons why you need to think about opting for custom boxes to help you with branding. Doing so always ensures that you can stand out from the other brands.
We're not just asking you to simply include your logo and the tagline on the box. It is time to make it even more engaging. You can include things like:
• QR code
• Discount coupons
• Mission statement of your brand
• CSR work which your company does
• Your company's growth story
When you do so, rather than simply throwing away the box, the customer is likely to go through the stuff printed on the box. When the consumer does so, the engagement with your brand increases even more.
With increased engagement, brand recall will also increase. So, it becomes easy to grow your brand. The higher the engagement of the consumer with your brand, the more will be the brand recall.
Simply put, the chances of repeat business increase significantly when going with custom boxes.
Why waste an additional advertising opportunity?
The cost of custom boxes is negligible as compared to the advertising opportunity which you are getting. You are utilizing space that would have otherwise gone waste. All you are spending on is the custom design of the box and a few cents on the ink.
What you're getting in return is the opportunity to reach out to other consumers in the vicinity of your consumers. Of course, when the box arrives at their doorstep, the custom box will grab everyone's attention or takes a look. As a result, your brand will be pretty difficult to miss.
Even if just one additional person gets to know about your brand through the box during the transit and at the time of delivery, the extra few cents you spend on custom boxes are well worth it.
Contrary to this, if you try to reach out to one additional customer online, it might take up to $ 2 per click to do so. When you're opting for custom boxes, just by paying cents extra, you can reach out to that extra consumer.
How is that for a return?
Purely, from advertising and economic point of view, opting for custom boxes does make sense due to the additional advertising opportunity you get.
What would the customer do if you plant the discount code on the shipping box?
Of course, buy from you again. It means that you can build customer loyalty. There is no better way to build your brand and to build an army of loyal customers.
Not only that, but the customer will also know that once they place the order again with the help of the discount code, on the box of that product, they will get the discount code.
The chain will repeat itself. Also, it will become easy for you to increase customer loyalty. Customers not only generate extra revenue for your business but also generate word of mouth publicity.
Nothing is better for a brand that numerous customers are recommending them to their friends and family. Due to this very reason alone, you should opt for custom boxes rather than the normal one.
Consumers place a lot of importance on the unboxing experience these days. Opting for custom boxes improves the unboxing experience in multiple ways. These are:
• Makes them feel special:
Custom boxes certainly make them feel like a valued customer. It also gives them a sense that they are buying something unique rather than just another product online. As a result, psychologically, their unboxing experience starts on a great note.
• Justifies the purchase:
The custom boxes make the consumer happy regarding the purchase rather than suffering from buyer's regret. They feel like making a purchase was worth it.
These two reasons directly help your brand. Are you wondering how?
Which brands are you likely to recall? One which made you happy about the delivery of the product or one that caused the buyer's regret?
Of course, the one that made you happy about the delivery of the product. It means that once again, custom boxes help you with increasing brand recall. Since the customers can justify his/her purchase from your business, he/she is likely to buy again. It ensures that you need not worry about repeat business.
Nothing is more disappointing for the consumer than receiving a damaged product. Most of the damage occurs in transit. Consumers often associate a damaged product with the brand itself rather than with the shipping process. Thus, if a lot of your products get damaged during the transit, it can dent your brand value.
On the other hand, when you opt for custom boxes, you will design them in such a way that they can perfectly protect your product. It means that a higher number of consumers will receive the product in perfect condition. That will certainly help them have a positive interaction with your brand rather than a negative one. It will not only help you with branding but also reduce product losses as well. It is a dual advantage that you cannot ignore.
So, are you still in two minds regarding custom boxes?
If yes, you need to understand that nothing is more important than building your brand when it comes to the world of business. As custom boxes can help you build your brand in more ways than one, it is time to think about opting for custom boxes rather than round off the mill boxes that are readily available. Once you do so, you can notice your business's brand value increase within the first few months.