Custom Packaging Company

When out shopping, most people can’t help but notice the packaging styles of the products they wish to buy. The unique and neat ones almost always tend to find their way into a shopping cart. After all,  first impression matter in most areas of life - even when it comes to the purchase of products.

Why use a custom packaging company? Custom packaging is critical for all businesses that wish to make a statement, be memorable, and catch the eye of potential customers.

Custom packaging speaks loudest to customers who are torn between the packaging and the product itself. Have you ever found yourself struggling to decide between two similar products and finally choosing the product with the packaging that "feels" better -- like it has some intrinsic elements that just make you feel better about the decision?

What better way to draw your potential customers in to make a purchase than beautiful and effective packaging designs?

Here’s why you should consider working with a custom packing business

• Consider the safety of the product: All products, especially fragile ones should be packaged in a way that ensures they arrive safely to the customer. Quality product packaging should ensure longevity as well as catch a potential client’s eye.
• Give your brand a boost: Aside from just protecting your products, your choice in final packaging solutions just might be that factor that not only pushes sales, but allows for your brand to sit rent-free in someone's home for years to come. Imagine someone seeing your branding every time they open their closet... Now that is powerful!
• Marks special events: Similar to effective custom packaging boosting branding, why not have your product packaging also become associated with special events, holidays and memories? There's a reason why you probably can remember fizzy, cola drinks with big red cursive letters and Christmas advertisements... Or certain jeweler's and Valentine's Day. Personal events, professional events, and holidays can become associated with your brand when you apply creative packaging ideas.

We have worked with startups, experienced midsized manufacturers and some of the most recognized household names. Each organization and brand have their own challenges and goals.

3 Considerations when analyzing custom packaging for sale

• Budget: Obviously, everyone wants to spend as little as possible on packaging. But, what if spending more actually causes you to lose less money (damaged product returns) and actually sell more (memorable marketing)...?
• Design: Packaging designs must be memorable, functional, and clearly meet expectations. Every product is unique and the packaging must match the level of perceived value that the product within contains.
• Functionality: Does the packaging simply need to display the brand and relevant information, or does it need to offer a higher degree of protection to its contents?

One of the best ways to make your brand or product stand out on the shelf is to change its packaging. Some of the best packaging is in hindsight what a customer hesitates to part with and often repurposes. The first challenge is to not just protect a product, but to pull a customer's attention to a package.

Considerations when looking to buy custom boxes from a custom packaging manufacturing company

• Variety: Can your custom packaging manufacturer deliver boxes that come in various sizes, colors, and do they offer a broad spectrum of design options?
• Affordability: Does the packaging company offer a range of designs and materials that work with your budget?
• Design: Creating the perfect customized package is both a science and an art. Packaging must be just the right amount of wear, offer an appropriate degree of protection, and catch a customer's attention. 
• Protection:  Not only does the packaging need to protect the goods within, it needs to be resistant to a relative level of wear that one can expect a product to receive (a pet food package will likely receive more abuse than a custom luxury jewelry package since people will treat it differently).

Custom packaging is a powerful way to connect with potential customers and keep existing customers loyal. Think back about some of your prized possessions... What was their packaging like? Now remember the last cheap item that you purchased and you knew it was cheap because of the packaging.

As a leading packaging vendor, we realize how important it is for your packaging to not only be functional, but to carry the psychology of the brand's value with it. There is nothing wrong with cheap or inexpensive packaging - our point is that the packaging must be relative to the cost and perceived value of a product. Obviously a $5 item can't have $2.50 packaging, but a $2,000 item probably should not have $2.50 packaging. It really depends upon the market, niche, and perceived product value, but keep in mind that the customer's unboxing is a part of the memorable experience that a brand can provide.

How to Choose the Best Custom Box Companies

For those who are interested in getting a custom-designed box or packaging for their products, memorabilia or marketing materials it is a good idea to know exactly what you are searching for in terms of your baseline needs. When you have certain minimums in mind in terms of colors, potential designs, materials, estimated number of units, and graphic/printed information to be included on the packaging then it makes it much easier for box companies to provide proofs and design concepts.

Basic information such as the packaging dimensions, its shape, and design, as well as the way it will be shipped and the shipping company that will handle it once it arrives are also important considerations.

The best box companies should also have great packaging options, a solid portfolio, and significant experience in the packaging industry. They should also be able to provide the correct services necessary to make the process as smooth and easy as possible. It will help if they offer extra consultation in the design stage, as well as free or inexpensive delivery of the materials that are used in the creation of your custom box. If they can provide these options, it should be a good sign that they are the best to do business with and at VSL Packaging we aim to be one of the best custom packaging and box companies in the marketplace. Contact us today regarding your next project!