Custom packaging solutions — custom boxes, retail bags, POP displays, shippers, and mailer boxes — designed and produced in NYC by the packaging arm of the Varick Street Litho (VSL) family.
Custom packaging produced for
vitaminwater
Our Custom Packaging Services
Every custom packaging project starts with structural design and ends with a finished product: custom packaging boxes, retail bags, displays, shippers, and mailer boxes, each one built around the needs of the products inside and the brands that ship them, stock shelves, and open doors.
Rigid boxes, folding cartons, corrugated boxes, and 13 more structural styles — custom packaging boxes engineered around your products and custom printed to carry your brand.
Custom shopping bags with the handles, stocks, and finishes retail demands — the same bag quality behind VSL's luxury retail portfolio, made to order for our clients.
Point-of-purchase displays and shelf-ready packaging that put your products in front of customers at the moment of decision.
Corrugated shippers built for transit — protective structures sized to your products, printed or blank, with print inside and out when the unboxing matters.
Mailer boxes for e-commerce and subscription brands — sturdy, self-locking, printed edge to edge or left blank, so every order arrives the way you intend.
Kitting and assembly, warehousing, pick-pack-and-ship, and freight coordination — your finished packaging delivered wherever it needs to go, by the team that made it.
Why Choose Us
Packaging starts as an engineering problem. Our design team builds the structure around your product — style, board, and dimensions — before a single sheet is printed, so the solutions we quote match the needs of the products inside.
See it before you order: 3D renderings, physical prototypes, and press proofs, so the quality you approve is the quality your brand receives.
Embossing, debossing, spot UV, soft-touch lamination, gloss, matte, and satin — the finishing services that separate a luxury brand from a plain brown box.
Beyond producing the packaging, VSL Packaging offers shipping and fulfillment services for finished programs — ask about them when you request a quote.
Case Studies
Custom Packaging NYC
VSL Packaging is a custom packaging company and box manufacturer in New York City, producing custom boxes, retail bags, POP displays, shippers, and mailer boxes for brands and businesses across the country. We are the packaging arm of the Varick Street Litho (VSL) family, from the team behind VSL Print, the Manhattan commercial printer — sharing an address on West 29th Street and one standard for the quality of work that leaves the building.
A package has two jobs: protect the products inside and sell the brand outside. Getting both right starts with structure. Our packaging design team works from your product's real dimensions and weight to recommend the best box style for the job — rigid for luxury gift boxes, folding carton for retail shelves, corrugated mailer boxes for e-commerce — then models it in 3D and builds a physical prototype before production begins. Custom packaging boxes designed this way use the space the products actually need and no more — something a stock size sheet built for somebody else's SKU can never do.
Finishing is where packaging earns its keep. Embossing, debossing, spot UV, soft-touch lamination, and matte, gloss, or satin coatings are all available through our finishing services, and eco-friendly materials — recycled and FSC-certified board among them — are standard stock options rather than a premium tier. We serve 22 industries — from beauty and beverages to electronics, food packaging, and pharmaceuticals — and that industry experience is what tells us which regulatory and retail realities a given product has to satisfy.
If your project is commercial printing rather than packaging — catalogs, signage, large format — VSL Print, the team behind us, handles it. For everything that wraps, holds, or ships a product, request a quote: tell us the products, the quantity, and the deadline, and we'll map structure, materials, and finishes to your budget before you place an order.
Common Questions
Answers on box styles, structural design, finishes, materials, and quoting custom packaging orders. Can't find what your project needs? Call 646-843-0800 or visit our New York City office at 239 West 29th Street.
We manufacture 16 box styles, including rigid boxes, folding cartons, corrugated boxes and trays, mailer boxes, shipping boxes, shelf-ready boxes, shoulder boxes, slide and telescope types, and fully custom structures. If your products need a shape that isn't on the list, our structural design team can engineer custom packaging boxes to your dimensions.
Yes. Our packaging design services cover structural design, 3D rendering, physical prototypes, and proofs. You can review a rendering, hold a prototype, and approve a proof for quality before your order goes to production.
Specialty finishes including embossing, debossing, spot UV, soft-touch lamination, gloss, matte, and satin. Finishes can be combined — a matte box with spot UV logo and a debossed pattern, for example — and we'll proof the combination for quality before your order reaches production.
The Packaging Studio is a free online tool: choose your box or bag style, enter dimensions, select materials and finishes, and preview the result. When you're happy, it sends your configuration to our team as a quote request with a complete spec sheet. It never places an order or charges you — a packaging specialist reviews every configuration and confirms materials, quantity, and price.
Request a quote online, through the Packaging Studio, or by phone at 646-843-0800. Include your product dimensions, estimated quantity, preferred box style or bag type, material preferences, any finishes, and artwork if you have it. Custom packaging orders quote faster when the quantity and the deadline arrive together, and we confirm the production schedule with your quote.
Twenty-two verticals, including apparel, beauty and cosmetics, beverages, electronics, food packaging, footwear, home goods, jewelry, luxury, medical and pharmaceutical, pet care, retail, and sporting goods. Industry-specific pages cover the requirements of each, and that industry experience is what shortens the spec conversation for new clients.
If you're in the five boroughs, yes. VSL Packaging designs, prototypes, and produces custom packaging in New York City, with our office at 239 West 29th Street in Manhattan — call 646-843-0800 or visit us there. For clients working with a box manufacturing company near them, that means holding a prototype and approving a proof in person before a run goes to production. We also ship custom boxes to brands across the country.
Yes. Recycled and FSC-certified board, along with recyclable and biodegradable bag stocks, are standard material options here rather than a premium tier, and our food packaging work covers folding cartons, trays, and bags for food and beverage brands. Tell us what the products are and where they ship, and we'll spec eco-friendly materials that suit both the shelf and your sustainability requirements.
VSL Packaging and VSL Print are sister companies under the same family ownership, both based at 239 West 29th Street in Manhattan. VSL Print handles commercial printing — digital, offset, and large format — while VSL Packaging focuses on boxes, bags, displays, and shippers.
Share your products, quantity, and vision — we'll come back with structure, material, and finish recommendations, a production schedule, and a detailed quote for your custom packaging order.
Request a quote online or start in the Packaging Studio — either way, your specs land with a packaging specialist, not a ticket queue, and you get a real answer on materials, quantity, and quality before you order.
Fast quotes · No obligation
239 West 29th Street, Ground Floor
New York, NY 10001
646-843-0800
sales@vslpackaging.com
