Why Use Satin on Product Packaging

The visual appeal of product packaging plays a major role nowadays. If you want to make your business stand out and truly display your creativity in front of your customers, then you might want to think things through with your packaging. One of the biggest mistakes you can make is to not focus on the visual appeal of your product packaging because that is what captures the attention of 90% of the new customers.

Not only the business owners but also the majority of the packaging industries also make the same mistake. You are often going to hear them emphasizing durability and budget and compromise on the visual appearance. A durable packaging would not do much for your product if it does not get it off the shelf.

The right packaging has the chance to elevate your business and that can easily be done by choosing the right finishing. Although there are many product packaging finishing options you can go for, in this article we will particularly stick to Satin. So, why is satin product packaging popular, and what are its uses? Let’s see.


Most people have a hard time understanding what satin packaging truly is, so to keep it simple, you can consider it to be a mix of matte and gloss. If you are looking for a well-balanced packaging solution that is not too glossy, nor dull like matte, then satin is one of the best options that you could go for.

In fact, satin has been rising in popularity as the top product packaging finishing due to the balance it provides. Majority of the finishing options you are going to find often end up being too flashy or seem lackluster. However, in the case of satin, all your requirements are going to be promptly satisfied.

With satin, you can get a combination of both vibrant colors and simplicity at the same time. If that sounds too good to be true, then you might want to give it a shot just once.


If you are having a hard time catching the attention of new customers, then the reason behind that may be due to your dull packaging choice. People often neglect it, but packaging can be a game-changer for modern businesses and requires to be taken seriously. Although matte finish may be ideal for more sophisticated products, it does not work with things that you would want to stand-out such as toys. If you are looking to capture the attention of new customers from far away, then matte is the best choice.

As we mentioned that satin is a mix of matte and gloss, so it does not come as a surprise that it also offers some of the benefits they provide. In terms of durability, you do not have to worry because if the original packaging is not that durable, it will be once it gets a touch of satin finishing. Satin is known to increase the resistance of packaging and make it less prone to wear and tear. You would be surprised how long your product packaging would look brand new with satin.

Satin packaging offers a lot of versatility, and you do not necessarily have to use it for things that you want to stand-out as flashy. In fact, due to how satin is a mix between matte and gloss, it can be used for just about any packaging solution that you require. You would not have to worry about constantly searching for the right finishing because, with satin, your life will become easier. It offers an abundance of versatility, so even if you are one of the pickiest people in the world, the chances are that you will feel satisfied with a satin finish.


With so many finishing options out there, confusion is normal. Deciding which the “best” product packaging finish for your business can be difficult because it varies from product to product. However, if you are looking for a packaging that is versatile enough to go with just about anything, then satin is not going to let you down. Use this article as a guide to decide if it's good for your packaging needs.

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