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Are you searching for a manufacturer of custom product boxes? Often the focus of a new product launch is on the product itself, but an important consideration is the actual custom printed product boxes that potential customers will see on the shelf in a store. Packaging is a very psychological component in the sales process as it conveys the values and branding that a company uses to unconsciously communicate with their target market.
How do you choose the best product box manufacturer? Launching a new product has numerous different phases and considerations, but once the product is ready to be sold, then it is really time to drill down on the packaging element and determine what style of product packaging best accompanies your merchandise and what primary and secondary requirements it needs to meet.
Of course, going with a new product box manufacturer is not a good idea. When comparing the different manufacturers, you have to inquire about their experience. The product box manufacturer should have been in business for at least a few years and with a portfolio of clients in the same or similar niches as your niche.
The best way to know more about their experience is to check out their 'about us' website page. You can also look at the domain age to understand better since how many years they have been in business. Of course, you can ask them directly as well. There are many ways to know about their experience. It would be best if you only shortlist an experienced product packaging boxes manufacturer.
Product boxes are tailor-made for the brands. For example, if you need product boxes with the sidewall thickness of say 2 MM, the manufacturer should be able to adhere to the specs.
Only when the manufacturer provides such customization options, can you go ahead with that manufacturer. If the manufacturer has only a few options available, it is better to skip that manufacturer and search for another.
How many product boxes do you need?
The answer will determine the manufacturer whom you choose. Each manufacturer has a different MOQ. It stands for a minimum order quantity. With the minimum order quantities in thousands, it will not be easy for you to place follow-up orders.
The MOQ becomes even more critical when you’re a start-up. In that case, you might need a few hundred product boxes. Needless to say, you have to check the minimum order quantity of the manufacturer before choosing one.
In today’s competitive environment, you cannot waste time waiting for the product boxes. You need a manufacturer who can stick to deadlines. Therefore, when enquiring from different product box manufacturers, you can let them know about your deadline as well. Once you let them know about your deadline, it is easy to choose one who can meet the deadline.
Moreover, you have to also ask if they will be willing to commit to the deadline in writing. Only once they can do so, you can trust them. Nobody has the time to wait to get the product boxes. Consequently, taking the delivery time into account while choosing a product box manufacturer is imperative.
If the box manufacturer has been in business for long, they will have a portfolio. The advantage of going through their portfolio is that you can gauge the quality and experience both.
The good news is that most product box manufacturers list their portfolio on their website. You can quickly go through their previous work. Once you look at the quality and the variety of boxes that they offer, it is easy to pick the right one. Ideally, when you’re going through the portfolio, you should look out for three things. These are:
Once you judge their portfolio on these three parameters, it is easy to choose a product box manufacturer that stands out from the rest.
We understand that a product box design is different, and the manufacturing is different. However, at times you might need some small changes to your product box. It is not feasible to hire a product box designer once again as it will take a lot of time and money. Instead, if your manufacturer provides minimal design support, it is a great advantage. It is not a necessary feature, but it will help you choose the best product box manufacturer.
When inquiring from a product box manufacturer, you will come across their sales and support departments. You have to judge the sales and support department on three parameters. These include:
Ideally, you are looking for a product box manufacturer with whom you can communicate quickly. In many cases, customers do not take the quality of support into account. The problem is that later on, you will have to wait for days to get a reply. In that case, you’re stuck after placing the order. Instead, testing the customer support of the manufacturer in advance is advisable. Only choose ones that are easy to communicate with.
Without taking the cost into account, choosing a product box manufacturer is a mistake. While you shouldn’t just judge the manufacturers on pricing, but it is a crucial factor nevertheless. Even a difference of 10 cents can result in a much higher cost when ordering thousands of boxes. Hence, it is essential to choose an affordable product box manufacturer.
You also need to understand that certain product box manufacturers negotiate as well. Instead of judging them on the initial quotation, it is a better idea to speak with them. If the manufacturer negotiates the price and provides you with a better deal and is easy to communicate as well, you have found a winner. However, at the same time, going with the most affordable product box manufacturer might not always be helpful. The cost should only be one of the parameters rather than the only parameter to choose a manufacturer.
So, instead of getting confused between different product box manufacturers, use our guide above. Once you judge them on these few parameters, picking the right one will be easy. Also, this is a one-time process. Once you find a good product box manufacturer, there is no need to compare others every time you order. Judging the manufacturers on these few parameters takes just 1 or 2 hours at max. Our guide aims to make it easy for you to find the best product box manufacturer. Once you find such a manufacturer, you can focus on your business rather than having to worry about the product boxes.